The Master Communicator's Handbook

Widely endorsed by senior industry and NGO clients with whom they have worked, this book delivers its title with a great deal of practical advice and valuable illustration. We are all capable of becoming better communicators, and this book shows you how. The six sections deal with communicating ideas, communicating with authority, answering questions, creating connection, changing minds and leadership communications. A particular focus is people who want to change the world, which is addressed specifically in the last section, partly with a triangle featuring dissatisfaction, urgency and hope in order to create motivation to change. They think that messages should be concise, concrete, connected and catchy, and show how best to structure presentations and use body language to good effect. Sometimes, as they show in a chapter on micro-messages, body language contradicts the message but it contains the essence of the communication. In terms of persuasion, it is important to understand the nature of frames as mental structures and how best to modify these. Essential reading for those who want to communicate, influence and inspire.