by David Hodgson ✦ Review by David Lorimer, December 2010
We normally connect charisma with people like Barack Obama, but this small book shows ordinary people how they can develop their own charismatic style of communication. The author has a background in NLP and introduces an equation whereby he defines charisma as a function of identity, beliefs, communication skills, emotion and use of space, all brought together by practice. This equation also informs the structure of the book which puts forward a series of patterns and activities that can be adopted by communicators of all kinds, but especially teachers who are interacting with young people on a daily basis. A helpful book with many practical tips.
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