by Brian Tracy ✦ Review by David Lorimer, December 2009
Brian Tracy is well known for his personal and professional development programmes. In the book he tells the epic story the journey he made with two other friends across the Sahara desert in the mid-1960s when he was in his early 20s. The book is billed as a modern parable from business and is accompanied by commentary drawing out the lessons from the various situations in which the young men find themselves. It is a gripping tale in its own right, of challenges met and difficulties overcome. One also comes to appreciate the extraordinary hostility of the desert in the heat of the sun and the absolute necessity of drinking large quantities of water. The core themes are the development of character and a sense of responsibility. At the end of the book are seven principles for lifelong success, which can apply to any situation. Then there are a series of inspiring quotations, among which are Aristotle: 'Wisdom is a combination of experience plus reflection.' And Goethe: 'to have more, we must first be more.' An inspiring read at a number of different levels.
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