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Futures Studies Economics Ecology

The Blue Economy

10 Years, 100 Innovations, 100 Million Jobs

This exciting new book follows the principle laid down by Vicktor Schauberger that we should understand and copying nature, as the author puts it, emulate ecosystems for a blue economy, one that is low carbon resource efficient and competitive. Leonardo da Vinci said presciently that 'everything comes from everything; everything is made of everything; everything turns into everything for all that exists in the elements is made of these elements.' If the Red Economy' is an economy that borrows without thought of repayment, and the Green Economy requires companies to invest more and consumers to pay more, the Blue Economy engages regeneration so that ecosystems can maintain their evolutionary path and that 'all can benefit from nature's endless flow of creativity, adaptation and abundance.' The book describes the rationale in more detail and finishes with details of 100 innovations inspired by nature with suggestions about how they can be practically applied and help create 100 million jobs in the process. A visionary book.