WEconomy

Some readers may the familiar with the work of Craig Kielburger, who initiated his charity Free the Children when he was only 12, and soon found himself meeting Prime Ministers and religious leaders to garner support for his cause. Since then, along with his brother Marc, he has gone from strength to strength with his WE Charity having lifted 1 million people out of poverty, and with his brother founding ME to WE Social Enterprise to drive social change while also organising together the amazing WE Days, two of which I have attended at Wembley with over 12,000 young people. Then Dr Holly Branson now works for the Virgin Group having initially trained as a doctor.

This highly readable book helps readers find a sense of purpose and meaning, with ways of making a living while changing the world. The book begins with the personal journeys of the authors, moving on to business as a force for good and purpose as profitable for people and planet. This is followed by a number of chapters with specific business suggestions, then how to go about finding your cause and building a purpose-led learning organisation. The book is very well set out with significant charts of inspiring figures and many case examples. A relatively new notion is that of the 'intrapreneur', people who try to build a new culture and initiatives within their existing organisations. The authors are living proof that a sense of purpose, vision, an action plan and effective networking and marketing can work wonders, and the great strength of the book is the inspirational energy that literally jumps from the pages and invites the reader to greater fulfilment by becoming part of the WEconomy themselves - a sizzling read!